Business Details
50+ Years
experience
Expert Sports Flooring Installation & Maintenance Services
Southern Flooring is a family-owned business with over five decades of experience specializing in sports flooring solutions. Founded in 1972 by Jim Counihan, our company has grown to become one of the largest and most recognizable names in the industry. With a focus on quality, innovation, and customer satisfaction, we have installed millions of square feet of sports flooring and developed twelve patented systems used by NBA and Division One teams globally. Our expertise spans hardwood, synthetic, and rubber flooring systems, along with custom logo design, maintenance, and sports equipment like telescopic bleachers. As a family-run operation, we prioritize personalized service, leveraging decades of collective experience to guide clients through every project phase.Our commitment to excellence is reflected in our long-standing reputation and the trust of educational institutions, professional teams, and contractors. We serve the Southeastern United States, offering turnkey solutions from selection and installation to ongoing maintenance. Our teams technical proficiency and dedication to resolving complex flooring challenges ensure clients receive durable, high-performance surfaces tailored to their needs. Continuous innovation and adherence to industry-leading standards remain central to our approach, ensuring every project meets the highest benchmarks for safety, functionality, and aesthetics.
Services
Sports Flooring Systems
Synthetic Flooring Installation
Custom Logo Design
Telescopic Bleachers
Floor Maintenance
Retractable Stages
Wall Pad Installation
Hardwood Floor Resurfacing
Rubber Flooring Solutions
Gym Floor Painting
Details
- Year established: 1972
Highlights and features
- We offer over 50 years of specialized experience in sports flooring innovations.
- Our patented systems are used by NBA and Division One teams globally.
- Family-led operations ensure personalized service and accountability.
- We provide turnkey solutions, from flooring selection to custom logo painting.
- Nationwide service with a focus on timely, high-quality project delivery.
What people say
Exceeded our expectations
First-rate project delivered on schedule
Outstanding craftsmanship and design
Expertise in complex flooring installations
Highly recommend for sports flooring needs
Services
Sports Flooring Systems
Our patented hardwood flooring systems combine durability and performance for athletic facilities. Engineered with precision subfloor options, these surfaces meet professional standards for safety and ball bounce consistency. Designed for high-traffic venues like arenas and gyms, they withstand heavy use while maintaining aesthetic appeal. Installation expertise ensures optimal functionality for sports ranging from basketball to volleyball.
Custom Logo Design
Our in-house team creates customized floor logos using advanced stencil techniques. Available in single or multi-color options, these designs enhance venue aesthetics while maintaining durability. Expert application ensures crisp lines and long-lasting vibrancy, ideal for college courts and professional arenas seeking distinctive branding elements.
Synthetic Flooring
Synthetic flooring solutions offer low-maintenance, shock-absorbent surfaces ideal for multi-use facilities. Constructed with layered vinyl and fiberglass reinforcement, our systems resist wear from spikes, moisture, and temperature changes. Perfect for workout rooms, indoor tracks, and courts requiring sterile, easy-clean surfaces with consistent performance characteristics.
Telescopic Bleachers
Durable telescopic bleacher systems provide flexible spectator seating for gymnasiums and arenas. Featuring a four-column understructure for stability, these platforms retract into compact storage positions. Customizable configurations accommodate various venue sizes while maintaining structural integrity and safety standards.
Floor Maintenance
Regular maintenance programs extend flooring longevity through annual screening and recoating. Our team addresses wear patterns, resurfaces aged floors, and implements protective treatments. Scheduled maintenance ensures continued performance, reducing slip hazards while preserving the visual quality of maple and synthetic surfaces.
People
James Counihan
President
James Counihan leads Southern Flooring with over 25 years of experience in sports flooring operations. Building on his father's legacy, he oversees project execution and strategic growth while maintaining hands-on involvement in client consultations and complex installations.
Helen Counihan
Vice President
Helen Counihan manages administrative operations and client relations for Southern Flooring. With direct involvement in project coordination since joining the family business, she ensures seamless execution of flooring installations and equipment services across all project phases.
Questions
Do you install flooring outside the Southeastern United States?
While we primarily serve the Southeast, our team undertakes projects nationwide. Previous installations include work for professional sports teams and universities across multiple regions.
What types of sports flooring systems do you offer?
We provide hardwood systems with patented subfloor designs, synthetic vinyl options from Gerflor, and rubber flooring from Mondo and Champion. Each system addresses specific performance requirements for different athletic environments.
How long does a typical sports floor installation take?
Installation timelines vary by project scale. Arena floors with custom logos typically complete within two months, while smaller facilities may finish faster depending on system complexity and facility availability.
Can you match existing flooring for renovations?
Yes, our team assesses existing surfaces and recommends systems that maintain consistency in appearance and performance. We specialize in integrating new flooring with legacy installations while meeting current safety standards.
Do you offer maintenance contracts for sports floors?
We provide scheduled maintenance programs including annual recoating and resurfacing. Our team develops customized care plans based on facility usage patterns and environmental factors affecting floor condition.
