Business Details
18 Years
experience
Your Trusted Flooring Partner in Greenville, SC
All About Flooring is a family-owned business founded in 2008 by Lew Grass and his daughter Becky Griffith, now in its third generation of ownership with Danny Griffith. We specialize in providing high-quality hardwood, carpet, tile, laminate, and designer rugs with professional installation and expert consultation. Our 9,000-square-foot Greenville showroom showcases hundreds of styles and thousands of colors, serving Upstate homeowners with personalized design solutions. With over 15 years of experience, our team combines deep industry knowledge and hands-on expertise to guide clients from product selection to flawless installation. We maintain strict standards of excellence through partnerships with leading industry associations and certifications, ensuring every project meets our commitment to quality.Our team includes certified flooring professionals with decades of combined experience in residential and commercial projects, including specialized training in cleaning and maintenance. We operate with full transparency, offering clear communication and 24/7 customer support through our experienced project managers. Recognized as 2024 Best of the Upstate for nine consecutive years, we remain dedicated to delivering exceptional value and long-term satisfaction for every client.
Services
Hardwood
Carpet
Ceramic Tile
Laminate
Designer Rugs
Installation Services
Floor Cleaning
Outdoor Flooring
Wallpaper
Commercial Solutions
Details
- Year established: 2008
Highlights and features
- We have 15+ years of experience in flooring sales and installation since 2008
- Third-generation family-owned business with deep local roots in Greenville
- Expert installation by certified professionals with carpentry backgrounds
- Recognized as Best of the Upstate for 9 consecutive years
- 340+ verified reviews with 4.9-star average from local homeowners
Associations and certifications
- World Floor Covering Association
- Carpet and Rug Institute
- Better Business Bureau
- Mohawk Edge Dealer
Services
Hardwood Installation
Our hardwood flooring specialists provide complete installation services for solid and engineered wood floors. With hundreds of styles available in our 9,000-square-foot showroom, we help homeowners select durable, aesthetically pleasing options that complement their home's architecture. Our certified installers use professional-grade tools and techniques to ensure precise fitting and long-lasting results.
Carpet Cleaning
Professional carpet cleaning services utilize industry-leading equipment and the IICRC-certified seven-step cleaning process. Our technicians remove deep-seated dirt and allergens while preserving carpet warranties. The service includes pickup/delivery for area rugs and on-site cleaning for wall-to-wall installations, using eco-friendly solutions safe for families and pets.
Ceramic Tile
We offer comprehensive ceramic tile solutions for residential and commercial spaces. Our selection includes wall tiles, floor tiles, and decorative accents in various sizes and finishes. Professional installation services feature precise layout planning, waterproofing for wet areas, and expert grout application for lasting durability and easy maintenance.
Laminate Flooring
Durable laminate flooring options combine wood-like aesthetics with scratch-resistant surfaces. Our experts handle complete installations using premium underlayments and expansion gap management. The product warranty is maintained through our certified installation process, ensuring dimensional stability in high-traffic areas.
Area Rug Cleaning
Specialized rug cleaning facility employs rug-specific washing systems for wool, silk, and synthetic fibers. Professional technicians assess fiber type before treatment to preserve colors and textures. The service includes free pickup and delivery for Upstate customers, with protective packaging during transport and storage.
People
Becky Griffith
Owner
Becky Griffith has over 30 years of flooring industry experience, including interior decorating expertise from her Columbia, SC background. As co-founder, she combines design knowledge with operational leadership to maintain family business values.
Danny Griffith
Owner
Third-generation owner Danny Griffith brings hands-on experience from warehouse to project management roles. He specializes in design consultation and customer education about flooring materials' performance characteristics for active households.
Randy Mayfield
Project Manager & Mentor
With 40+ years in flooring sales, Randy Mayfield mentors team members while serving residential and commercial clients. His expertise includes architectural specifications from previous commercial division leadership roles in Greenville design firms.
Matthew Holmes
Operations Manager
Operations Manager Matt Holmes applies carpentry experience to flooring projects, emphasizing clear communication and expectation management. He develops systematic approaches to coordinate installation teams and ensure customer satisfaction through transparent processes.
Zach Wilson
Chief Financial Officer
CFO Zach Wilson oversees financial operations with retail industry expertise from prior CPA firm experience. He manages cash flow forecasting and financial reporting while supporting business growth strategies aligned with family ownership values.
Questions
What areas do you serve?
We primarily serve Upstate South Carolina, including Greenville, Spartanburg, Anderson, and surrounding communities for flooring sales and installation services.
Do you offer free consultations?
Yes, we provide complimentary in-home consultations with project managers to discuss flooring options, measurements, and personalized recommendations for your space.
What flooring warranties do you provide?
We offer manufacturer warranties on all products combined with our workmanship guarantee for professional installations performed by our certified technicians.
Can you help with flooring for homes with pets?
Our pet-friendly flooring specialists recommend durable options like luxury vinyl and stain-resistant carpets, with project managers experienced in selecting practical solutions for pet owners.
Do you have a showroom?
Our 9,000-square-foot Greenville showroom displays hundreds of hardwood, carpet, tile, and laminate options with interactive visualization tools for seeing products in your space.
How long does installation take?
Most residential installations complete within 1-3 days depending on project size, with scheduling coordinated to minimize disruption to your daily routine.
Reviews (4)
Randall Oliver
Jun 20, 2022
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Great place for your flooring needs. Hope was a pleasure to work with, from getting us samples to placing the order. Charles was very helpful in getting it all loaded in my truck. Great experience. I highly recommend them.
A. Stenger
Jun 15, 2022
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Terrific customer service! Dawn went above and beyond to find me the exact matching material and color for my project. She ordered it for me and when I returned to pick it up she made sure I was getting the right product. Charles made the delivery very friendly and smooth. Great company to get your flooring from!
Chris Martin
Jun 02, 2022
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Heather was extremely polite and helpful. Helped me match a piece of carpet perfectly. Charles and Caleb in the warehouse carried my stuff out and put it in the car. I'd give 6 stars if I could.
Marie Garreau
May 21, 2022
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The guys at All About Flooring were super helpful and kind. Chris worked with us advising us on how to eliminate waste in our project and giving us our asking price! Charles was careful, taking time to tape each box in case the glue popped. He too was interested in making sure we had all we needed for our project. And Caleb helped load all our tile. Thanks guys, definitely a 5 star team.
