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Business Details
16 Years
experience
Expert Hardwood Floor Installation & Refinishing in St. Paul
Whitetail Hardwood Floors was founded in 2010 by Rob Welp, a seasoned hardwood flooring professional with over 15 years of industry experience. Our team specializes in high-quality hardwood floor installation, refinishing, restoration, and repair, serving residential clients across the Greater Twin Cities, Central Minnesota, and Western Wisconsin. We utilize advanced techniques such as Bona's Dust Containment System and adhere to strict quality standards to ensure durable, aesthetically pleasing results. Our expertise spans both solid and engineered hardwood flooring solutions, with a focus on personalized client consultations and transparent project execution.

Committed to craftsmanship, we offer custom staining, precision sanding, and three-layer polyurethane finishes to maximize floor longevity. Recognized for reliability by clients like Tom A. and Chris D., we prioritize meticulous preparation, dust-free processes, and post-project cleanups. Our Bona Certified Craftsman designation reflects ongoing training and adherence to industry best practices, ensuring every project meets exacting standards while enhancing home value.
Services
Installation Refinishing Solid Hardwood Flooring Engineered Hardwood Flooring Unfinished Hardwood Flooring Restoration Repair Staining Dust Free Sanding Custom Finishing
Details
  • Year established: 2010
Highlights and features
  • 15+ years of hardwood flooring expertise with Bona Certified training
  • Dust-free sanding system minimizing home contamination
  • Three-layer polyurethane finish for enhanced durability
  • Serving Greater Twin Cities, Central Minnesota, and Western Wisconsin
  • Owner-operated with direct project oversight from Rob Welp
Associations and certifications
  • Bona Certified Craftsman
What people say
Professional and reliable Meticulous clean-up Attention to detail Competitive pricing Transformative results
Services
Hardwood Floor Installation
Our hardwood floor installation service combines precision and artistry to ensure lasting beauty. We handle solid and engineered hardwood, using nail-down, staple-down, glue-down, and floating methods tailored to your subfloor conditions. With expertise in both prefinished and unfinished options, we help clients choose materials that balance durability with aesthetic preferences while ensuring proper expansion/contraction compensation. The process includes subfloor preparation, precise plank placement, and final sealing to guarantee structural integrity and visual appeal.
Hardwood Floor Refinishing
We specialize in restoring worn hardwood floors through comprehensive refinishing solutions. Our dust-free sanding system removes scratches while preserving indoor air quality. Clients can select from stock or custom stains followed by three protective polyurethane coats. We assess floor condition to determine whether full refinishing or a cost-effective screen-and-recoat better suits their needs, ensuring renewed luster and enhanced resistance to future wear in high-traffic areas.
Floor Restoration
Our restoration service addresses moderate to severe floor degradation through multi-step interventions. This includes sanding damaged surfaces, applying custom stains, and sealing with industrial-grade finishes. We evaluate water damage extent, scratch depth, and existing finish integrity to determine optimal restoration methods that balance cost-efficiency with long-term durability. This service extends floor lifespan while maintaining structural integrity and aesthetic value.
Floor Repair
We address specific hardwood floor damage through targeted repair solutions. Our expertise covers gouge filling, board replacement, crack repair, and squeak elimination caused by subfloor issues. Whether dealing with pet scratches, water-damaged sections, or structural warping, we implement customized fixes that blend seamlessly with existing flooring while restoring functional stability and visual continuity.
Custom Staining
Our custom staining service enhances hardwood's natural beauty through personalized color solutions. We guide clients through oil or water-based stain options and ensure precise application techniques that prevent blotching. The process includes thorough sanding preparation, even stain distribution, and proper drying to achieve uniform results that complement interior decor while protecting the wood against UV fading and moisture damage.
People
Rob Welp
Owner and Operator
Rob has over 15 years of hardwood flooring experience, starting with family-owned companies before founding Whitetail in 2010. He combines carpentry expertise with specialized flooring knowledge to deliver precise installations and restorations.
Questions
What hardwood flooring options do you install?
We install solid hardwood (ideal for above-grade spaces) and engineered hardwood (suitable for all levels including basements). Options include prefinished, unfinished, and custom stained varieties.
Do you offer dust-free sanding?
Yes, we use Bona's Dust Containment System that captures 99.8% of airborne particles during sanding, protecting your home's air quality and surfaces.
How often should hardwood floors be refinished?
Typically every 7-10 years depending on traffic. Screen-and-recoat maintenance is recommended every 2-5 years to preserve finish integrity between major refinishing cycles.
Can you match existing floor finishes?
Our custom staining capabilities allow us to precisely match existing colors and finishes for seamless transitions during repairs or expansions.
What service areas do you cover?
We serve the Greater Twin Cities metropolitan area, Central Minnesota communities, and Western Wisconsin locations from our St. Paul base.
Are you certified for hardwood installations?
Yes, we maintain Bona Certified Craftsman designation through ongoing training and testing, ensuring adherence to industry best practices and product-specific expertise.
Reviews (5)
Mark Shaughnessy
Apr 10, 2021 Report
Robert did an outstanding job on installing new wood floors in our kitchen as well as restoring the existing ones throughout our main level. The colors and finish match perfectly. Very pleased with the quality of the work. Services:Restoration, Installation, Coating
Amy
Sep 30, 2017 Report
I could not be happier with the floors. Robert does such great work! I will definitely hire him again in the future! THANK YOU! This porch as been transformed, it's heaven! PJs & New floors = best combination.
John
Jul 22, 2016 Report
Rob did a fabulous job from beginning to end. He was the professional at every turn. Like many homeowners I felt that my ideas were the gold standard. Moral of the story >> let the professionals do the work that they specialize in. I especially appreciated Robs advice on materials, design and implementation.
Chris
Aug 07, 2015 Report
We selected Rob and Whitetail for our hardwood floor refinishing job. He was very professional, and we appreciated his attention to detail throughout the project, including minimizing the dust, and the clean-up afterwards. He kept us well informed about what to expect day-to-day, and delivered on what he promised.
Tom
Apr 18, 2015 Report
Prompt, polite, professional, hard-working, contractor we plan to call for up coming projects. I wish all contractors were as reliable as Robert. He even put up plastic and cleaned up afterwards. His bid was good price and he did the work himself.