Business Details
24 Years
experience
Expert Hardwood Flooring Solutions in Rochester, NY
Discover Hardwood Flooring & Design has been serving Rochester and Western New York for over two decades, specializing in hardwood floor installation, refinishing, and custom design solutions. Our team combines technical expertise with artistic vision to transform spaces while preserving the natural beauty of wood. With a commitment to quality craftsmanship and customer satisfaction, we utilize commercial-grade materials and advanced techniques to deliver durable, long-lasting results.Our owner, Stephan Sykes, brings 17 years of industry experience and a personal dedication to exceeding client expectations. We provide comprehensive care instructions and maintenance products to ensure your investment remains protected for years to come.
Services
Hardwood Installation
Floor Refinishing
Custom Design
Floor Repairs
Quality Sales
Details
- Year established: 2002
Highlights and features
- 20+ years of specialized hardwood flooring experience
- Custom design solutions tailored to client preferences
- Commercial-grade waterborne and oil-based urethane finishes
- Professional Glitsa and Pallmann cleaning product availability
- Owner-operated with hands-on quality oversight
What people say
Attention to detail
Thoroughness
Reasonable prices
A++ service
Great guy
Services
Hardwood Installation
We install raw wood and factory-finished flooring, including hardwood and engineered hardwood options. Our installation process ensures precise fitting and long-term durability. Customers receive post-installation care instructions to maintain their floors' appearance and structural integrity.
Floor Refinishing
Specialized restoration and refinishing of existing hardwood floors to like-new condition. We use commercial-grade urethanes for lasting protection. The process removes scratches and wear while preserving the wood's natural character.
Custom Design
Tailored hardwood design options including unique patterns and custom repairs. Our team collaborates with clients to create distinctive flooring solutions that complement their space's aesthetic and functional needs.
People
Stephan Sykes
Owner
Stephan Sykes, a lifelong Rochestarian, has managed operations at Discover for 17 years and owned the business since 2022. His dedication to quality craftsmanship and customer service drives the company's success.
Questions
What hardwood flooring services do you offer?
We provide installation, refinishing, custom design, and repair services for hardwood floors using premium materials and techniques.
How long does floor refinishing take?
Refinishing typically requires 7-30 days for full curing, depending on the urethane type used in your project.
Do you service areas outside Rochester?
Yes, we serve all of Western New York in addition to Rochester metropolitan areas.
What maintenance products do you recommend?
We offer Glitsa Clean and Pallmann Hardwood Floor cleaners specifically formulated to preserve finished wood floors.
Can you repair damaged hardwood floors?
Yes, our team specializes in custom repairs for damaged hardwood floors while maintaining aesthetic consistency.
Reviews (4)
Landon Swenson
Jan 27, 2022
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I went to Discovery's showroom to buy some oak flooring. The staff was helpful, professional and answered all my questions by phone prior to purchase. Their showroom is very nice. When I showed up they had everything ready for me to pay and pickup my flooring in the warehouse, so I was quickly in and out. Thanks for the positive experience!
Karen Centonze
Dec 21, 2021
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Luke and his team have re-done my existing hardwoods, added additional hardwoods to match on first floor, and installed click lock hardwoods on my entire second floor. His work is fabulous. Always professional, personable, timely. They keep a clean job site and always do and show up as promised. Highly recommend.
Neesha Patel
Sep 23, 2021
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We are so happy, not only with our floors but with the whole process! Luke as well as his on site team were fabulous. They were patient in answering our questions as we were first timers going through the sanding and staining process. I can not say enough pleasantries about Steve and Steven from their personalities, promptness and communication. Our floors are beautiful and reflect the years of experience these skilled men brought with them to our home. Without a doubt, we would highly recommend Discover Hardwood.
Marlana Green
Aug 31, 2021
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I sent an online inquire for an estimate and received a call the next day. The representative who called seemed very friendly. She explained that they would do a preliminary estimate via e-mail and only if I agreed to their preliminary estimated would they send someone out to do an actual estimate. When I commented how unusual this was she replied that this is the way many contractors were doing estimates now.
I commented that this was the first company I had encountered doing an estimate this way. At this point the representative's friendliness quickly started waning, she became aggressive and stated she was "not going to argue with me". When I tried to speak again, she spoke over me, got louder and then hung up! As a result, I will never do business with Discover Hardwood Flooring nor will I ever recommend anyone I know to contact them for an estimate.
I would also suggest the owner remind their employees they are a direct representation of the company they work for and their actions affect the company. The customers who hire them to do work are the ones supplying the means for the company to keep them employed, every potential customer should be treated respectfully.
I commented that this was the first company I had encountered doing an estimate this way. At this point the representative's friendliness quickly started waning, she became aggressive and stated she was "not going to argue with me". When I tried to speak again, she spoke over me, got louder and then hung up! As a result, I will never do business with Discover Hardwood Flooring nor will I ever recommend anyone I know to contact them for an estimate.
I would also suggest the owner remind their employees they are a direct representation of the company they work for and their actions affect the company. The customers who hire them to do work are the ones supplying the means for the company to keep them employed, every potential customer should be treated respectfully.