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Business Details
50+ Years
experience
Premier Flooring Solutions Lakeland FL
Williford Flooring has dedicated over seven decades to providing Lakeland, FL residents with premium flooring solutions. Established in 1946, we specialize in hardwood flooring, luxury vinyl, waterproof flooring, and cork options, offering both installation and expert restoration services. Our experienced team combines traditional craftsmanship with modern techniques to deliver durable, aesthetically pleasing results tailored to individual client needs. We maintain a comprehensive showroom featuring 319 hardwood options, 54 luxury vinyl selections, and 21 cork products from industry-leading brands.

Our proprietary flooring visualizer software enables clients to preview materials in their spaces before purchasing. With serving areas spanning Winter Haven, Sarasota, and Fort Myers, we pride ourselves on using only manufacturer-certified installation methods to preserve warranties. Our in-house team handles every project phase, from initial consultations to aftercare, ensuring seamless execution and long-term client satisfaction.
Services
Flooring Installation Hardwood Restoration Sanding & Refinishing Staircase Installation Cork Flooring Luxury Vinyl Waterproof Flooring Flooring Consultation Sample Ordering In-Home Estimation
Details
  • Year established: 1946
Highlights and features
  • Family-owned since 1946 with generational flooring expertise
  • Offer proprietary flooring visualizer software for accurate previews
  • Provide certified installation methods preserving manufacturer warranties
  • Maintain extensive product inventory with over 400 visualizable options
  • Serve Lakeland and surrounding areas with local market knowledge
What people say
Professional installation Quality products Excellent service Knowledgeable staff Durable flooring options
Services
Flooring Installation
Our certified installers handle all flooring types including hardwood, luxury vinyl, and cork. We ensure proper acclimation, use manufacturer-approved methods, and provide aftercare guidance. Every project includes furniture protection and proper disposal of old materials. Our Lakeland team serves residential and commercial clients across Central Florida.
Hardwood Restoration
We specialize in sanding, refinishing, and complete hardwood restoration. Our process addresses water damage, wear patterns, and structural integrity issues. Using commercial-grade equipment, we restore original luster while preserving wood integrity. Services include custom staining and protective finish applications.
Luxury Vinyl Flooring
We offer waterproof luxury vinyl planks and tiles from leading brands. Our experts ensure proper subfloor preparation and moisture barriers for lasting performance. The collection includes 54 styles with realistic wood and stone patterns suited for high-traffic areas.
Cork Flooring
Our eco-friendly cork flooring options provide natural insulation and durability. We offer both residential and commercial-grade cork with multiple finish choices. The product resists mold, moisture, and compression while offering unique acoustic benefits for various spaces.
Staircase Installation
We specialize in crafting and installing custom hardwood staircases. Services include tread and riser replacement, handrail installation, and complete system renovations. Our team ensures proper measurements, safe installation angles, and seamless transitions between flooring surfaces.
Questions
What types of flooring do you install?
We install hardwood, luxury vinyl, waterproof flooring, cork, and laminate. Our collection includes 319 hardwood options, 54 luxury vinyl styles, and 21 cork selections.
Do you offer flooring restoration services?
Yes, we specialize in hardwood floor restoration including sanding, refinishing, and water damage repair using commercial-grade equipment and techniques developed over 75 years.
What areas do you service?
We serve Lakeland, Sarasota, Bradenton, Plant City, Winter Haven, Boca Grande, and Fort Myers from our Lakeland showroom location.
Can I see flooring samples at home?
Yes, we offer free shipping on samples and an online flooring visualizer that lets you preview products in your space using smartphone or computer.
Do you provide financing options?
Yes, financing is available for qualified customers. Contact our Lakeland showroom to discuss payment plans and financing requirements.
Are your installers certified?
Our in-house installation team uses only manufacturer-certified methods to maintain product warranties and ensure long-lasting installations.
Reviews (7)
Francis Nuthalapaty
Jun 02, 2021 Report
Our builder made a mistake and finished the wood stairs in our new home in the wrong color. The builder advised us against refinishing, saying that the outcome would not be good. He wanted to rip out the entire thing and start over. We opted to hire Williford instead. From the first meeting, their craftsman demonstrated excellent knowledge and pointed out many flaws in the original work. They made sure to match our color requirements before doing any work. The did the work without any mess and finished the work on time. All in all, the refinish came out great and half the price of starting from scratch.
Leanna Cappucci
Nov 24, 2018 Report
Sadly, one of my worst professional experiences ever. During the closing transaction on our home, the seller's son contracted Wilford to refinish the floors. Throughout the process they delayed the start numerous times, left emails unanswered and didn't return calls from us about time frames, as the flooring was one delay of closing. Upon closing, we noticed they hadn't fully sanded the floors to remove the old finish near the baseboards, leaving obvious final mismatches (In some areas as large as an 8 in gap from the molding). Furthermore, they sealed shut the only access to the crawl space beneath the house for access to our plumbing, HVAC and electric.

When we asked them to come and look at their work and to please rectify the situation, we were at first ignored, then finally received a curt response that their work met the contract. I have never worked with a company, small or large, with worse customer service. I had hoped that by virtue of being a small, local business, we could have worked to find an amicable solution, but they have had no interest in even meeting us in the middle. Terribly disappointing start, to a new life in our dream home.
William Murphy
Mar 09, 2018 Report
If you need your floors updated with class you need to check this place out they will not leave you in any way unhappy with your flooring you become part of a very special family and will be treated very well they provide quality work and materials that will make your home your palace the transformation will blow your mind and it is affordable
Sharron
Dec 13, 2017 Report
Loretta & Paul, It's been a pleasure working with you both in replacing our wood floors. I commend you and your staff as they represent your company in a very professional and courteous manner. If we need flooring in the future I will only be working with you!
Sherlene
Oct 03, 2017 Report
Dear Loretta, Once again I am sending many, many, many thanks your way. What a wonderful job you, Len, and his partner did! First a thank you to Len for making suggestions concerning the living room floor. Secondly, many thanks to you for all the patience you had with me while I went through the decision making process.
John Lewin
Dec 24, 2016 Report
Love working with this company and their employee's. Can't say enough about how happy we are with our new floors. Thank you for exceeding our expectations. Billyjack Lewin
Lois Broas
Nov 05, 2016 Report
All the great word-of-mouth you've heard about Williford Flooring is absolutely true! Don't use anyone else for refinishing or installing wood floors. They are the best!